You are a small business and wondering how to measure the success of your marketing campaign.
You may also be thinking that this all would have to be very expensive tools that only big business would be able to afford. Well…there is some truth to it. Yes, big business will need more sophisticated tools to mine customer data like business warehouse databases and applications. However, small businesses with effective tools, can measure success of online marketing campaign. You can install google analytics code for free into your website. This will give you a good measure of visitors to your site and a good measure of where within your site visitors spend most of their time. Yes…web marketing is an ongoing campaign and you will have to spend a few hundreds per month to SEO providers like accelera to effectively market your company.