“As a small business owner, you ought to be asking yourself this very important question. Three years from now, will my business that I founded, flourish or perish?” In an ever changing digital world, with technology savvy, data driven customers who are always online, shouldn’t you embrace technology to attract them?

The clear answer is YES, YES and YES. You need to define a clear marketing strategy to succeed. Do a demographic survey of your customers. If you are a restaurant owner, perform a site survey of your customer base. You can have in house promotions that would encourage them to fill out a demographic survey. Always remember, information is a very powerful marketing tool. For example, if they are in the 20-35 age group and is majority of your clientele and they found you on Facebook, you will need to have an active social media campaign. Marketing will get customers to your door and they are yours to keep or lose. Active web marketing and quality service will keep your customers happy and your business running. It is a win win strategy.